Business Consulting
Summary
Pharma consulting can help businesses with financial advice, operations and processes, regulations and compliance, business development, and much more.
Target audience
- About 44,000 hospitals are in the private sector, and about 26,000 are in the public sector. India is one of the world’s largest countries by area and population.
- As per the information provided by Central Bureau of Health Intelligence (CBHI), there are a total of 23581 Government Hospitals and 22 Central Government Hospitals respectively including All India Institute of Medical Sciences (AIIMS) in the country.
- Share of government and private hospitals in India FY 2022, by region. In financial year 2022, the share of government hospitals in the northeast Indian region was the highest at 80 percent. On the other hand, the share of private hospitals was the highest in southern and western India at 70 percent, respectively.
Size of private healthcare market in India ?
- In FY 2021, the private hospital sector was valued at INR 9,995.06 billion. It is projected to reach INR 25,429.49 billion by FY 2027, with a compound annual growth rate (CAGR) of approximately 20.53% during the FY 2021 FY 2027 period.
- The private sector consists of 58% of the hospitals in the country, 29% of beds in hospitals, and 81% of doctors. According to National Family Health Survey-3, the private medical sector remains the primary source of health care for 70% of households in urban areas and 63% of households in rural areas.
Strategy
Push and pull marketing strategies in pharma marketing have two distinct approaches. Push marketing involves promoting products to healthcare professionals to generate demand, while pull marketing focuses on creating consumer awareness and
interest to drive demand.
The five critical success factors are :-
- Strategic Focus
- People
- Operations
- Marketing
- Finances
States where Big Gap in Public & Private Healthcare
- U.P,Maharastra,Tamilnadu,karnatka,west bengal, Rajasthan.
- There is only 25 Pharma stores for every Hospital.
How to increase Business for Hospital OP Pharmacy
- Selection of right Products.
- Optimum Marketing Methods.
- A. You can also buy generics medicine with us.
- B. Suggesting Complimentary Dava India & Zota product and increase the bill value helps to grow hospital Business and help the costumer also.
Strategy for Future Growth (1/1)
- Optimise Asset Utilisation in facilities & locations
- Focus on Centers of Excellence with one or two anchor specialties in each market.
- Cost Efficiencies & Focus on Improving Key Operating Metrics
- Strengthen presence and increase market share in key strategic markets
- Recruit relevant local medical talent to augment clinical offerings
Strategy for Future Growth (2/2)
- Enhance Private label business and focus on high prescription fulfilment rates
- Data-driven store expansion and Foray into Digital commerce STRATEGY FOR FUTURE GROWTH (2/2)
